Last Friday, April 20, 2012, the Delaware Center for the Contemporary Arts underwent a Google transformation. Green, red, yellow and blue ran rampant throughout the building, which was marked with the iconic Google Places pin.
The Delaware State Chamber of Commerce was thrilled to be a part of this movement – “Get Your Business Online.” Google has been traveling the country, hosting free events and getting small businesses set up with free websites. “Build Your Free Website” was one of three sessions at this day-long event. The other two included “Grow your Business Online” and “Promote Your Business Online.” Altogether, they comprised a comprehensive and user-friendly experience for small business people.
After creating their free website, or if they already had one, attendees moved to the Grow session where they learned how Google search actually works, got an introduction to search engine optimization and received tips for promoting their website. A short introduction to search engine marketing was also given. Our communications specialist, Denee, happened to be in the Promote session when Sen. Tom Carper dropped in for a quick visit.
“Promote Your Business” encouraged website owners to utilize the tools offered by Google, and explained AdWords and AdWords Express. It was an informative overview of advertising on Google and building ads that actually work.
Our communications staff had a blast at this event, which was a great resource for our small business members. If you missed it, you can still see what it was all about and even build your free website by clicking here.
We thank the DCCA and Google for an awesome event filled with extremely valuable information, and for making sure we were a part of the big day.
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